Jump Start Marketing

A marketing and planning process that leads to the development of highly measurable, results oriented, marketing and sales programs that should prove to be both flexible and cost effective

The Concept

Development of entrepreneurial oriented marketing strategies, that can be specially designed to the needs of:

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  • New companies that have to compete with well established brands
  • Small companies with basic marketing needs and more limited marketing budget
  • Companies with extensive marketing and planning needs

in order to accomplish the following marketing goals:

Develop and Test

Unique opportunities, strategies and programs for their products and services

Gain High Acceptance Levels

From the trade buyers and consumers

Increase Distribution, Sales and Market Share

Of their products and or services

Establish or Expand Their Brand

In select dynamic markets

How it works

1. Project initiation

We work closely with clients to define all aspects of the company’s marketing and planning needs, including:

  • Organizational mission
  • Specific business objectives and challenges
  • Marketing environment (internal and external)

2. Intelligence gathering

Review and analysis of information from the initial meeting as well as available published marketing information and data, concerning the client’s industry, markets, products and services

3. Market research

The commissioning of a market research study targeted to select consumer groups and/or businesses, that will illuminate key marketing issues, test specific strategies and  provide the insights necessary to develop the marketing and sales plan

4, Planning session

An “ideation“ planning session with The client and his advisors based on the findings of new information acquired from the above investigative stages

5. The Marketing Plan

Full day presentation meeting of the marketing plan, that will be include the following important sections:

A. Introduction

  • Clear and Obtainable Objectives
  • Development of detailed time lines for program implementation
  • Creation of program monitoring criteria
  • Key Personnel Requirements

B. Market research

  • Executive Summary
  • Results
  • Interpretation

C. Marketing Strategy

  • Market expansion
  • Introduction of new products and/or services
  • New profit centers concepts
  • Test market selection and evaluation
  • Exploration of strategic alliance options

D. Marketing and Sales Programs

Specially designed for the following categories:

  • Sales representatives
  • Trade and business customers
  • Consumers or end users
  • Strategic partners

E. Marketing Materials

Development of the necessary marketing materials to support our marketing and sales programs, campaigns and special initiatives

F. Financial Documents

  • Sales forecasts
  • Budgets
  • Cash flow requirements
  • Possible funding techniques

6. Test Market Program Execution

  • Selection of the appropriate test markets
  • Launching of the test market program
  • Evaluation of the results of the first stage
  • Development of suitable adjustments to the program
  • Expand to other test markets and/or regions

Your Next Step

if you are interesting in more information about our

Jump Start Marketing Program

Contact Us